The digital age has transformed sales, and social media has become pivotal in connecting with potential customers.

The Social Selling Index, developed by LinkedIn, is a vital metric measuring your social selling effectiveness. This article explores SSI, how it works, and offers practical tips to improve it.

The Social Selling Index quantifies a sales professional’s ability to leverage social media platforms effectively for sales and relationship-building purposes. This index is based on 4 key pillars, each representing a fundamental aspect of social selling on LinkedIn. Each of these pillars is scored out of 25 points, with a total possible score of 100.

Definitions & Key Tips

  1. Establishing your professional brand: This pillar evaluates the completeness and quality of your LinkedIn profile. It considers factors like your profile picture, headline, and summary. The more comprehensive and appealing your profile, the higher your score in this category.Pro tip: To boost your score, ensure your profile is up-to-date, showcases your expertise, and includes a professional photo.
  1. Finding the right people: This pillar assesses your ability to identify and connect with the right individuals, such as potential clients and decision-makers. It considers factors like your connection requests and the relevance of your connections.Pro tip:To improve your score here, focus on connecting with those genuinely interested in your industry or services, rather than just amassing connections.
  1. Engaging with insights: Engaging with Insights measures your activity on LinkedIn, including sharing valuable content, participating in discussions, and providing insights to your network. Regularly creating engaging content, sharing relevant articles, commenting on posts, and contributing to industry discussions can increase your score in this area. Pro tip: Being a helpful resource and sharing your expertise are key to boosting your SSI in this category.
  1. Building relationships: This pillar evaluates how well you nurture and develop relationships with your connections on LinkedIn. It considers your response time to messages, frequency of interactions, and overall engagement with your network.Pro tip: Aim for prompt and meaningful interactions with your connections to improve your score here, fostering genuine relationships.

It’s important to note that your SSI can change over time as you actively engage with LinkedIn and implement a social selling strategy. By understanding how each pillar works and optimizing your activities accordingly, you can raise your SSI score and, in turn, enhance your “selling with social” success.

Now that we understand how LinkedIn Social Selling Index works, let’s uncover its benefits.

The Benefits of Using the Social Selling Index on LinkedIn

Utilizing LinkedIn Social Selling Index offers a range of advantages for both individual sales professionals and organizations alike:

  • Easy measurement: SSI provides a clear score to measure your social selling efforts and track your progress.
  • Identify weaknesses: It breaks down your strengths and weaknesses, helping you focus on improvement areas.
  • Boost credibility: A high SSI score enhances your online presence and personal brand, increasing your credibility.
  • Expand network: SSI evaluates your ability to connect with potential clients and decision-makers, expanding your network.
  • Thought leadership: It measures your participation in discussions and sharing valuable content, establishing you as a thought leader.
  • Nurture relationships: SSI assesses your ability to engage with connections, fostering meaningful relationships.
  • Competitive edge: A higher SSI sets you apart, showing your commitment to modern sales techniques.

How to Find Your LinkedIn Social Selling Index Score

Discovering your SSI score is straightforward, and LinkedIn provides an easy way to access this valuable metric:

  1. Sign into your LinkedIn account using your username and password.
  2. Once you’re logged in, you can directly access your SSI score by simply typing the “” URL into your browser’s address bar.
  3. Review and interpret your score.

LinkedIn also provides additional insights, such as how your score compares to your network and industry peers. This information can be valuable for understanding your social selling performance in the proper context.

How to Boost Your Social Selling Index Score

Now that you’ve discovered your LinkedIn Social Selling Index score, you might wonder how to improve it. Elevating your SSI requires a strategic approach and, most importantly, consistent effort. Here are some effective techniques to boost your SSI score:

  • Optimize your LinkedIn profile: Enhance your professional brand with a complete profile, a professional photo, and a compelling summary.
  • Connect with relevance: Prioritize connections with potential clients, decision-makers, and industry peers.
  • Share valuable content: Actively participate on LinkedIn by sharing content, commenting on posts, and joining discussions.
  • Nurture relationships: Foster meaningful connections by responding promptly and engaging authentically.
  • Stay informed: Keep up with industry trends to boost your credibility while selling on social media.
  • Maintain consistency: Regularly update your profile and stay active on LinkedIn to reinforce your brand.
  • Leverage LinkedIn features: Utilize tools like Sales Navigator and InMail to expand your reach.
  • Seek recommendations: Request testimonials from satisfied clients or colleagues to enhance credibility.
  • Measure and adapt: Continuously assess your SSI score and adjust your strategy accordingly.
  • Consider a social selling platform: Streamline your efforts with tools like Vsbl, automating and optimizing your social selling processes.

By implementing these techniques, you can enhance your SSI score, boost your social selling effectiveness, and ultimately drive more sales success in the digital age.


Your Social Selling Index on LinkedIn is not just a number; it reflects your ability to navigate the dynamic landscape of B2B social selling.

By understanding how SSI works and actively working to improve it, you can strengthen your professional brand, expand your network, and foster meaningful relationships with potential clients.

Embrace the power of social selling with Vsbl, and watch your Social Selling Index rise.